AI tools can make it efficient to play with new concepts and generate innovative ideas.

With the right creative minds you can…

  • Brainstorm it.

    AI can act as a virtual brainstorming partner, providing suggestions and ideas based on your input. This can help you explore new concepts and directions that you may not have considered before. Quickly prototype new concepts and ideas, refine your concepts with keywords and descriptors. This can be the first step to sharing your ideas with designers and art directors.

  • Dream it.

    When ideas are abstract and new, sometimes it can be difficult to illustrate. Using AI prompts to test descriptors and capture elements of an abstract idea can help faciliate the creative process.

  • Create it.

    With AI, you can get real-time feedback on your ideas, allowing you to quickly iterate and improve upon them. Reimagine how you create mood boards and story boards. You can aproach the projects as abstract or precise as you’d like to create the full story, your way.

How does it apply?

There are many uses of AI softwares, in the creative process. Let’s explore the application of MidJourney to help flesh out ideas or find creative alternatives quickly.

Build your story.

Client: A Natural History Museum wants to target mom’s in their new campaign. They want to build on the idea that a day at the museum is a family day filled with fun and exciting experiences that the kids, and them, will love.

Tagline:

“To the moms who make learning fun with roars and growls, explore your next wild adventure at our Natural History Museum"

Concept: Kids are introduced, screaming and running frantically around their room. They are playing with what appear to be fierce wild creatures, but upon closer listening, their roars are anything but scary. As the camera pans behind a toy in the foreground, a playful mom is revealed on the other side, roaring along with her child during their playful game.

Using AI technology we can illustrate the concepts when storyboarding to showcase scenes and enhance how we convey ideas.

Imagine

&

Create

Imagine & Create

Flesh out your ideas.

Client: A luxury candle company wants to rebrand. Their sensual scents have hints of musk, amber, and lily and they’d like to have packaging that reflects their essence.

Scenario: They aren’t exactly sure which route they want to go with on packaging, but they are looking for something with textures inspired by nature, and they’d like glass vessels with a luxurious finish. The design sketches haven’t hit home yet… they just need a little push in the right direction.

Solution: In order to speed up the approval process, using prompts in Midjourney to create candle vessel mockups can help the client reimagine designs and their new direction. Getting live feedback and churning out ideas in real-time can help the client understand the creative possibilities. Which helps get you to the finish line.