Putting the pieces together
Branding, with a creative approach.
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Strategize
We know that through researching and testing consumer data we can conceptualize campaigns. But how do we speak to the heart of our audience? By listening. Through social media communities, focus groups, and simply asking the right questions we are able to create highly curated creative content.
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Create
Creating is the fun part. It’s the part that keeps me excited about the marketing process. Building a story and taking the necessary steps to see it come into fruition is an amazing feeling. Especially when you are able to create with dedicated and inspiring creative teams.
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Direct
Understanding how to bring out the best in your team is crucial for any successful project. By fostering a collaborative and supportive environment, you can ensure that everyone feels empowered to contribute their unique skills and perspectives to the project. The end result is a final product that is not only visually stunning, but also reflective of the collective creativity and hard work of the team.
I work in sync with the marketing team to execute campaigns across various channels, such as social media, email, and website, and track the performance of the campaign to make adjustments as needed.
Digital Marketing
To create a successful campaign, I need to fully immerse myself in the brand's story, values, and target audience. It's essential to find a balance between creative ideas and marketing strategy. By understanding the brand and its audience, I can create a cohesive and impactful campaign that educates and resonates with them.
Striving to create work that educates, inspires, and empowers others.
Creative Content
Every project, no matter how big or small, plays a crucial role in the success of a brand. Whether it's a large-scale production involving a team of 15 or more people, or a small photoshoot with just two individuals, each project contributes to building and reinforcing the brand's identity, messaging, and overall reputation.
