Branding that makes sense.
In 2022, CurlMix nailed their rebrand by creating designs and visuals that truly resonated with their core audience. To promote the rebrand, we chose to have real customers be the face of the company to highlight the importance of each individual that has made CurlMix so successful.
CurlMix
Master your curls in 21 days
The Goal.
After considerable amount of growth, CurlMix decided that they needed to simplify their product line with the intent of making it easier for customers to choose a Wash + Go system. The goal was to create packaging and imagery that will take the guess work out of finding the right products, no matter the curl pattern. Make it possible for anyone with coils and curls to have a simple and healthy haircare routine at home.
The Result.
By using color, iconography and minimalistic design, we were able to create labels that clearly captures the purpose and objective of the 4-step systems. Including assets like a UPC code on the product label allows us to introduce shoppers to the company’s customer funnel before their first purchase.