Groupon
As a Studio Photographer, I worked collaboratively with a team of creative professionals, including a photo assistant, set designer, and set stylist. Together, we produced high-quality visual content for Groupon's marketing initiatives. Whether it was shooting products, food, lifestyle imagery, or editorial content, my team and I always strived for excellence.
Marketing Campaigns
In 2017, Groupon's holiday campaign focused on the importance of family. The theme, "Unwrap A Memory", aimed to appeal to moms worldwide and showcase how Groupon's Goods and Local experiences could provide the best holiday treats.
Advertising
Commercial
At the start of the summer in 2018, Groupon kicked off a new and exciting commercial series featuring comedian and spokesperson, Tiffany Haddish. As part of the project to promote the new commercial series, I was asked to travel to LA to take photographs of Tiffany. These in-house marketing materials were used alongside the TV commercials to promote the series.
Weekly Cadence
In-house
Building the image library.
At the In-House Studio, we operated in a high-speed setting, producing around 90-120 edited images per week. Our primary objective was to develop high-quality visuals for Groupon's vendors and enhance the overall quality of our image collection.
As a team of 10 creative professionals, we conducted various photoshoots, covering an extensive range of products and services that Groupon offers. To make photoshoots as efficient as possible, two studio photographers worked simultaneously on two adjacent sets on separate categories.
Health, Beauty & Wellness
Groupon's Health, Beauty, and Wellness category is a fan favorite, offering a diverse selection of deals from soothing facials to holistic acupuncture sessions. To capture this diverse range of services, we had a team of 10 studio members, 10 models, and 3 beauty freelancers who all needed to be on their A-game every day on set. Being organized and prepared was key to making sure everything went smoothly.
Food & Drink
We made it a point to reserve one of our three weekly shoots exclusively for food and drink, which were undoubtedly the most mouth-watering days in the studio. This allowed our set designers and photographers to take their time and meticulously craft each shot, finding the perfect balance between food art and composition.
Lifestyle
Groupon aims to inspire customers to explore a range of life experiences. Whether you're looking to master that viral TikTok recipe or embrace your inner zen with a yoga class, we had a vast network of Groupon merchants catering to all kinds of adventures.
